Rebranding isn’t just about a new logo or fresh color palette.

If there’s one thing working in marketing has taught me, it’s that keeping existing customers engaged is just as important, if not more, than bringing in new ones.

The CNN Money Fear and Greed index showed some increase in the overall fear level, while the index remained in the “Fear” zone on Wednesday. U.S. stocks settled mixed on Wednesday, with the Dow Jones index gaining more than 100 points during the session. However, the index recorded losses for the third consecutive month as economic data began reflecting the impact of Trump tariffs. The S&P 500 fell around 0.8% in April, while the Dow tumbled 3.2% for the period. The Nasdaq, however, gained 0.9% for the month. U.S. GDP shrank by 0.3% in the last quarter, marking the first…

Key Takeaways Understand Licensing Requirements: Familiarize yourself with the necessary certifications and licensing requirements in your state to operate legally and establish credibility in your esthetician business. Create a Comprehensive Business Plan: Outline your vision, services, target audience, and financial strategy to guide your entrepreneurial journey successfully. Define Your Niche: Identify specific services and unique offerings that differentiate your brand from competitors, catering to your target market’s needs. Plan Your Workspace and Equipment: Choose a strategic location for your business and invest in high-quality equipment and supplies essential for delivering excellent esthetic services. Leverage Digital Marketing: Establish a strong online…

by Cedric ‘BIG CED’ Thornton April 30, 2025 The NFL team was fined $250,000, and their defensive coordinator, Jeff Ulbrich, was fined $100,000 for the act performed by Jeff Ulbrich’s son, Jax The National Football League has fined the Atlanta Falcons and the team’s defensive coordinator after the coach’s son made a prank call to Cleveland Browns quarterback Shedeur Sanders during the recent NFL Draft. The NFL team was fined $250,000, and their defensive coordinator, Jeff Ulbrich, was fined $100,000 for “failing to prevent the disclosure of confidential information distributed to the club in advance of the 2025 NFL Draft.” The…

ChatGPT-maker OpenAI is aware of the chatbot’s “annoying” new personality. On April 25, CEO Sam Altman posted on X that GPT-4o was updated to improve “intelligence and personality.” Related: AI Is Already Writing About 30% of Code at Microsoft and Google. Here’s What It Means for Software Engineers. That last bit hasn’t been very popular. After days of complaints on social media about the chatbot’s “toxic positivity,” Altman wrote on April 27 that the “last couple” of updates to GPT-4o have “made the personality too sycophant-y and annoying.” Now, the company is rolling back the updates and making “additional fixes…

I’ve never had to build a shift schedule, approve PTO, or chase someone down because they forgot to clock in.

Financial clarity is one of the strongest advantages a company can have.

Samsung Electronics Co SSNLF reported first-quarter revenue growth of 10% year-on-year to 79.1 trillion Korean won ($55.5 billion) Wednesday. Revenue growth marked an all-time quarterly high, driven by strong sales of flagship Galaxy S25 smartphones and high-value-added products. Operating profit was 6.7 trillion Korean won ($17.62 billion), up from 6.6 Korean won a year ago, despite headwinds for the DS Division. Also Read: Samsung’s China Chip Pivot Gains Steam With 54% Export Surge Amid US Market Struggles The DS Division (encompassing Memory and S.LSI / Foundry) posted revenue of 25.1 trillion Korean won (versus 23.1 trillion Korean won Y/Y). The…

HP Inc. has issued its latest HP Threat Insights Report, warning that cybercriminals are increasingly using fake CAPTCHA verification tests to trick users into infecting themselves with malware. The findings, announced during the company’s annual Amplify Conference, highlight how attackers are exploiting users’ growing “click tolerance” resulting from frequent multi-step authentication processes. The report, based on data from millions of endpoints running HP Wolf Security, details real-world cyberattacks observed between October and December 2024. According to HP, the “CAPTCHA Me If You Can” campaigns directed users to attacker-controlled websites, prompting them to complete fraudulent authentication challenges. Victims unknowingly ran malicious…